From an innovative, entrepreneurial start-up to a Fortune 500 company, our Business & Entrepreneurship program prepares students for a career in the sophisticated, ever-changing world of business. This program appeals to the student who is self-disciplined, organized, a strategic thinker, and aspires to leadership. The curriculum is aligned with National Business Education Standards and taught using the most current technology and software in a business laboratory setting. Students develop an entrepreneurial mindset that fosters innovation, communication, and collaboration by participating in job shadows, visiting businesses, and engaging with guest speakers from the business sector.
Skills you will learn:
• Accounting & Finance
• Social Media Marketing
• Design Thinking
• Data Analytics
• Microsoft Office Software
• Public Speaking
• Graphic Design
• Customer Service
Integrated Marketing Campaign: Students develop a marketing campaign of up to 45 days to promote a real product, service, or event. They write a 10-page marketing proposal that includes campaign objectives, buyer personas, creative samples of marketing material, campaign budget, and key performance indicators. Upon completion, students present the campaign to a prospective client.
Stock Market Watch: The Stock Market provides monetary wealth to many people and businesses in the world. It can also provide a wealth of opportunities for our students to learn about finance and its impact on business. The Stock Market Watch project gives students a budget with which to create a portfolio of stocks to monitor and capitalize on. Through research on market trends, they will be tasked with diversifying their portfolio and monitoring their gains and losses. Each month, students will graph their stocks and present a financial report. The goal of the project, much like the goal of the real-life Stock Market, is to create the best return on initial investment.
College & Career Placement
• International Business, Penn State University
• Business Management, Brigham Young University
• Human Resources Management, Bryant University
• Sports Management, Merrimack College
• Hospitality & Tourism, Framingham State University