Design & Media Production
Students passionate about showcasing their creativity and visually communicating their ideas will be instantly drawn to Design & Media Production. Students learn to stretch their imagination and combine text, color, images, audio, video, and animation to create meaningful, targeted messages that engage and inspire the audience to act. The curriculum emphasizes design, strategic marketing, and media across a wide range of platforms while allowing students the opportunity to work on real-world projects and interact directly with clients.
Skills You Will Learn:
- Graphic design
- Website design and development
- Digital photography
- Advertising and marketing
- Video production and animation
- User experience design
- Merchandise design
- Social media content creation
Hands-on Projects
Beverage Campaign : In this project, our students complete a beverage marketing campaign where they learn to create a company brand from its inception. They must first invent a company and then develop its “personality” through the use of fonts, a color palette, logo design, and messaging. Students design a label for their product and photograph the final 3-D product to use in the advertising campaign, which involves staging with props of their choosing. Lastly, our students build on their original branding scheme to create merchandise that showcases the brand further, including corporate stationery and wearables like shirts, hats, bags, and more.
Product Photography: They say “practice makes perfect,” and that’s exactly why our students begin learning the aspects of product photography as sophomores and continue to polish their skills as they move through the program. In this Product Photography project, our students complete a beverage marketing campaign where they learn to create a company brand from its inception. They must first invent a company and then develop its “personality” through the use of fonts, a color pallet, logo design, and messaging. Students design a label for their product and photograph the final 3-D product to use in the campaign, which involves staging with props of their choosing. Lastly, our students build off their original marketing campaign to create a product catalog.
For more hands-on projects, visit our Design & Media Production website.