Students with a passion for showcasing their creativity and visually communicating their ideas will be instantly drawn to Multimedia Communications. Going beyond the traditional print and television model, students learn to stretch their imagination and combine text, color, images, audio, video, and animation to create meaningful, targeted messages that engage and inspire the audience to act. The curriculum emphasizes design, strategic marketing, and media across a wide range of platforms while allowing students the opportunity to work on real-world projects and interact with clients in our Design & Print Center.
Skills You Will Learn:
• Graphic design
• Website design and development
• Digital photography
• Advertising and marketing
• Business and entrepreneurship
• Video design and production
• User experience designer
Infographics: If you’ve ever flipped through a magazine or browsed Pinterest, you’ve seen an infographic. The purpose of an infographic is simple: engage your audience with a visual representation of your message. Although the intention is simple, creating an infographic can be difficult as designers must present complex information quickly and clearly. Our juniors flex their creative muscles and put their skills to the test by designing an infographic poster and motion graphic on a topic of their choice. The students must utilize their knowledge of the ways people see and interpret patterns and trends to make a compelling project that improves their audience’s reception and cognition of the topic. The project is an opportunity for students to immerse themselves in Adobe Illustrator and After Effects programs.
Product Photography: They say “practice makes perfect” and that’s exactly why our students begin learning the aspects of product photography as sophomores and continue to polish their skills as they move through the program. In this Product Photography project, our students complete a beverage marketing campaign where they learn to create a company brand from its inception. They must first invent a company and then develop its “personality” through the use of fonts, a color pallet, logo design, and messaging. Students design a label for their product and photograph the final 3-D product to use in the campaign, which involves staging with props of their choosing. Lastly, our students build off their original marketing campaign to create a product catalog.
For more hands-on projects visit our Multimedia Communications website
College & Career Placement
• Marketing Intern, Dynisco
• Junior Designer & Animator, Trollbäck+Company
• Web Specialist, U.S. Air Force
• Motion Media, Massachusetts College of Art & Design
• Graphic Design, Savannah College of Art & Design
• Advertising & Marketing Communications, Johnson & Wales University