How do sucessful advertisers convince so many people to buy their products?
Advertisers spent $3 MILLION for 30 SECONDS of advertising this year during the Superbowl, but just spending the money doesn't gurantee your product will sell. How do advertisers influence people to buy products? ...even when we don't need them.
This year you will be using the skills you learned during sophomore year to produce a commercial advertisement. The Beaver Lodge sells a variety of products to Valley Tech students and staff. You have probably worked in the store, but how do we let other students, teachers, parents, and community members know about all the great products? Wouldn't sales increase if we were to advertise? Your task this year in AV Tech Comp is to work with your classmates to produce an advertisement.
- First you must do some research to find out how advertisers attract the attention of potential consumers, and then convince them to buy their product over the competition.
- Next, you'll need to come up with an idea that targets a specific audience and present it to the class for approval in the form of a treatment.
- Then you will need to write a detailed script with all of the dialogue and camera shots typed out, so everyone knows what to do.
- Finally, you will record and edit the advertisement using professional techniques.
Let's get started!