Nearly 90 million people watch the Superbowl each year.  Superbowl XXXIX will be broadcast on FOX February 6, 2005 at 6:00pm ET.  This year's advertisers will pay an average $2.4 million for 30 seconds of advertising time.  This is the championship of advertising as well as football.

Instructions
Watch Superbowl XXXIX.  Choose an advertisement that you like and write a review.  Describe the advertisement and the product.  Answer the following questions with at least four complete sentences for each question.  Be sure to provide detailed specific information to support your answers.

1. Describe the target audience of the advertisement you have chosen.  
         List at least 4 demographic characteristics.  
         Explain why you think the advertiser has targeted this group.
   

2. Identify at least 2 specific advertising techniques that are used. 
         Describe how and why the specific techniques are used.  
         Be sure to support your answers with detailed information about the advertisement.
   

3. Evaluate the effectiveness of the advertisement.  
         Do you think this advertisement is effective at gaining the attention of the target audience?
         Do you think consumers who watch the advertisement are likely to buy this product rather than another brand?  
          Be sure to support your answers with detailed information about the advertisement.
   

4. Identify and evaluate the message being communicated by the advertisement.  
         Is the message an opinion or does it present accurate factual information?  
         How clearly is the message communicated? 
         Is the message misleading?  How do you know?

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