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Advertising by Medium
Advertising is how most forms of mass media make most of
their money.
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Print Media
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Newspapers usually have a local circulation,
such as The New UxbridgeTimes, or regional circulation, like The
Worcester Telegram & Gazette. Newspapers receive
approximately 70% of their revenue from advertising. Some
newspapers, The Wall Street Journal for example, are
circulated nationally and internationally. |
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Magazines can have a wide spread national or
even international circulation because of their general content,
like TIME Magazine. Others, often referred to as niche
magazines have a smaller circulation due to narrow content, such as Welding
Journal. Magazines receive about 60% of their revenue from
advertising. |
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| Radio is a regional medium. Although
some radio stations are available world wide over the Internet, most
broadcast to a certain geographic area called a market area. Most
radio stations receive 100% of their revenue from advertising
(exceptions: public radio, satelite). |
| Television programming can be regional,
national, or international.
| Local stations, like local origination or P.E.G. cable
stations, only reach a certain city or town. Other local
stations, such as WBZ-TV4, broadcast to a geographic market
area. |
| Networks, like ABC-American Broadcasting Company, and
Satellite stations, such as TBS-Turner Broadcasting System,
broadcast their programming throughout North America and sometimes all over the world. |
| Broadcast television programmers, local and network, receive 100%
of their revenue from advertising. PBS-Public Broadcasting
System and other viewer supported programming, such as pay-per-view
or subscription satellite and cable channels like HBO-Home Box Office, receive
money directly or indirectly from the viewers. |
| The National Football League's Superbowl is one of the most widely
watched programs on television and its advertising is expensive. |
| According to Neilsen Media
Research approximately 90 million people watched Superbowl XXXVIII. |
| For 30 seconds of advertising during Superbowl XXXIX, advertisers
will pay about $2.4 million. For more info visit www.superbowl-ads.com
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